How Hotjar Consolidated Product Analytics Using Fixerr AI Dashboards
Overview
A single dashboard for all product signals.
Hotjar needed to unify user recordings, feedback, heatmap data, and usage analytics. Fixerr AI Dashboards provided one interface for monitoring all product signals in real time.
The problem
Insights spread across separate tools.
Product teams spent too much time switching between tools, creating inconsistent interpretations of user behavior. Heatmap data lived in one platform, session recordings in another, and user feedback was scattered across multiple systems. This fragmentation made it difficult to connect the dots between different signals, leading to incomplete understanding of user needs. Analysts had to manually correlate data from different sources, which was time-consuming and prone to errors.
The solution
Unified metrics across every feature.
Fixerr AI Dashboards synced Hotjar's recordings, events, user feedback, and segmentation into unified, filterable dashboards. The platform integrated seamlessly with Hotjar's existing tools, pulling data from session recordings, heatmaps, surveys, and analytics platforms. Custom dashboards were created for different product areas, allowing teams to focus on metrics relevant to their features. Advanced filtering and segmentation capabilities enabled deep dives into specific user cohorts, while automated alerts notified teams of significant behavior changes.
The result
Better collaboration, faster discovery.
Teams aligned faster, reduced time spent on manual reporting, and delivered product improvements with greater confidence. The unified dashboards enabled cross-functional collaboration, with product, design, and engineering teams working from the same data. Issues were identified and addressed more quickly, as teams could see the full context of user behavior without switching between tools. The time saved on data collection and reporting was redirected toward analysis and strategic product decisions.